Bid Training: BidMaster™ Certification, Bid Writing and APMP Certification

Bid Training Courses

Start with BidMaster™, the internationally acclaimed training and certification programme for bid and proposal professionals. Build on it with our specialist courses in bid writing, storytelling and public sector bidding, or work towards a recognised APMP qualification. Each course maps to a stage of the Bid Lifecycle, so you can close the gaps that matter most to your win rate.

Training Partners

CSK Management

We have partnered with CSK Management for over ten years. With nearly 30 years in the field, CSK created BidMaster™, the internationally renowned training and certification framework covering the full proposal lifecycle, and the Storyline™ method at the heart of our Bid Writing Masterclass and Storyline Workshop.

Participants come away with practical tools they can use straight away on live bids. CSK also publishes The Ultimate Bid and Proposal Compendium, a must-have reference guide for proposal professionals.

Sixfold International Limited 

We have worked with Sixfold International for over 20 years. Sixfold specialises in public sector bidding, with expertise in procurement strategy, regulatory challenge and strategically important competitions.

As an APMG Accredited Training Organisation, Sixfold delivers Foundation, Practitioner and Professional training with full exam support. It is led by Peter Lobl, who has acted as an Expert Procurement Witness in the High Court, and Andy Haigh, who has led bids since the 1980s and co-wrote Winning Public Sector Contracts (Guardian Books).

CSK Management

CSK Management

We have partnered with CSK Management for over ten years. With nearly 30 years in the field, CSK created BidMaster™, the internationally renowned training and certification framework covering the full proposal lifecycle, and the Storyline™ method at the heart of our Bid Writing Masterclass and Storyline Workshop.

Participants come away with practical tools they can use straight away on live bids. CSK also publishes The Ultimate Bid and Proposal Compendium, a must-have reference guide for proposal professionals.

Sixfold International Limited

Sixfold International Limited 

We have worked with Sixfold International for over 20 years. Sixfold specialises in public sector bidding, with expertise in procurement strategy, regulatory challenge and strategically important competitions.

As an APMG Accredited Training Organisation, Sixfold delivers Foundation, Practitioner and Professional training with full exam support. It is led by Peter Lobl, who has acted as an Expert Procurement Witness in the High Court, and Andy Haigh, who has led bids since the 1980s and co-wrote Winning Public Sector Contracts (Guardian Books).

Testimonials

A very well delivered course, made enjoyable by the excellent delivery style of Andy and Peter who were able to make an (arguably) dry subject come to life. As someone who has worked on bids as a contributor and will be running bids in the future, the advice given has been invaluable and will undoubtedly improve the quality of our bid management going forward!

  • Tom Joyce
  • Sales Manager
  • Vodafone

Bid Solutions were fantastic in helping me set up at pace a bespoke bid writing training course which has really delivered instant results into a new, junior bid team. The course was delivered in a professional manner and really spoke to our business. I would not hesitate to recommend using the Bid Solutions team for any bid process and writing training needs.

  • Matt
  • Head of Bids
  • Global Logistics Provider

The learning experience provided by Bid Solutions was without fault. The presenter had a wealth of practical knowledge and personal experiences to support the principles we were being taught. The content was relevant, easy to follow and insightful, pitched at the right level and pace. I would have no hesitation using this learning provider again.

  • Steve
  • Safeguard Engineering

I just wanted to say a big thanks for your help via the recent course, and that it has made a significant impact with regards to my success in two tender submissions since then, with one awarded and another likely to be awarded. I feel that your help with how I now approach a tender prior to writing anything has been the biggest help, as well as really using the overall language in the spec and the clarification period to my advantage. This has seen an immediate increase in my quality scores. Thanks again, it’s really appreciated.

  • Liam Tuffrey
  • Marketing Manager
  • Quantec

Excellent training from Bid Solutions! Bid Solutions provided their Storyline training to my bid team (we are a large consulting engineering firm). They delivered an exceptionally engaging, interactive session which we genuinely enjoyed. The material was easy to understand while providing plenty of food for thought for people at a variety of grades (entry level to Associate Director), and as well as being informative was also energising – the team has been inspired and empowered to deploy the techniques from the course to our own proposals. Highly recommended to anyone looking to improve their work winning, from bid, business development and sales teams to senior management.

  • Gabrielle Rowe
  • Associate Director
  • Buro Happold

Everything you need to know

Which bid training courses can I take with Bid Solutions?

Our flagship course is BidMaster™. It’s the best starting point for anyone who wants to strengthen their bid skills, whether you’re new to bidding or leading a team.

Alongside BidMaster™, we run three further courses:

  • Bid Writing Masterclass and Storyline Workshop. Delivered with CSK Management, it covers how to write persuasive, compliant answers and build a clear win story through your whole submission. Choose the 1-day Compact or 2-day Standard option, in a classroom or online.
  • APMP Certification Training. The full Foundation, Practitioner and Professional pathway, delivered by Sixfold International.
  • Mastering Public Sector Bidding. An intensive two-day course on how public sector buyers evaluate and score bids.

You can book public courses online, have any course tailored and run in-house for your team, or take 1:1 coaching. Everything is available in person or online.

Which course should I choose?

If you want a complete grounding in how to run and win bids, with a certification at the end, start with BidMaster™. If your priority is the quality of the writing itself, the Bid Writing Masterclass and Storyline Workshop is the better fit. Many clients send their bid managers on BidMaster™ and their writers, sales leads and SMEs on the Masterclass.

Working towards an APMP qualification? Go for APMP Certification Training. Bidding mainly for public sector contracts? Add Mastering Public Sector Bidding. Still unsure? Call us and we’ll talk it through.

Are your courses tailored to my organisation?

Yes. In-house courses are built around your own recent bids and proposals, so the exercises deal with the issues your team actually faces. We review a sample of your submissions first, then focus the course on the gaps that are costing you marks.

We train everyone from graduates to directors and partners, across the public and private sectors, in person or online.

What will my team learn on the Bid Writing Masterclass and Storyline Workshop?

Your team will learn a repeatable way to produce clear, persuasive, customer-focused bid content. They will be able to:

  • see the bid through the customer’s eyes and focus on what matters most to the evaluator
  • plan answers before the tender arrives, so first drafts come together quickly
  • take apart complex questions and scoring criteria, and build compliant, well-structured answers
  • turn customer needs into a clear storyline and message tree, backed by evidence
  • write persuasive bid text and concise executive summaries, with sensible support from AI

The 2-day Standard option adds bid strategy, proposal graphics, proposal presentations and extra hands-on exercises. See the full course outline.

Do your courses lead to a qualification?
  • BidMaster™: everyone receives a digital badge and a verifiable PDF certificate. Pass the optional exam and you become a Certified BidMaster™.
  • Bid Writing Masterclass and Storyline Workshop: a digital badge and verifiable PDF certificate, plus preparation for the APMP Bid and Proposal Writing Micro Certification.
  • APMP Certification Training: prepares you for the APMP Foundation, Practitioner and Professional qualifications, with exam support.
What results can I expect?

Clients tell us they see a difference quickly. Delegates have won contracts and improved their quality scores within weeks of training, junior teams have become productive faster, and bid managers report better reviews and smoother processes. Over time, that means a higher win rate and a lower cost of bidding.

What makes Mastering Public Sector Bidding different from general bid writing training?

It’s built entirely around public sector procurement. Day one looks at how buyers and evaluators think, how scoring systems work and how to use the clarification process to your advantage. Day two turns that into better answers: briefing SMEs, writing for evaluators and hands-on workshops where you score responses from the evaluator’s side of the table.

Who should attend?

Our courses suit anyone who contributes to bids, at any level of experience, including:

  • bid managers, proposal managers and bid writers
  • sales leads and business development managers
  • service delivery leads and subject matter experts
  • directors and partners who oversee work winning
  • graduates and trainees new to bidding

They’re particularly useful where people contribute to bids without any formal training.

Can you deliver urgent training for my team?

Yes. We can set up a bespoke course quickly when you have a capability gap or a major bid coming up, in person or online, and still tailor it to your business. It’s also a fast way to get new joiners contributing to live pursuits.