Bid Marketing

The Process

Over the past 20 years helping clients to win business, we have built a process that meets the needs of bid teams.

We understand the pressures of the bid world. We understand the issues and barriers that sometimes exist. We work hard to enhance (rather than hinder) the process while delivering you a bid that shows you ‘want it’ more than your competitors.

01

Kick-Off Workshop

We encourage early engagement with us to get the best out of the creative process.

Our Creative Director is dispatched to your Kick-Off meeting to help bring some much needed outside perspective to the opportunity. When you are ‘in it’, it can be difficult to see the journey you want to take the prospective client on and identify what makes you different from everyone else.

Our Creative Director will:

  • Challenge your win themes and USPs
  • Help storyboard the bid journey in a creative way to weave as much of the good stuff into the overall campaign
  • Ask challenging questions (and the obvious ones that are rarely asked but are always relevant)

Once we’ve captured this information we move to the Scope phase with our internal team

02

Scope Session

In order to truly get the best out of the creative process, it is important to create a great brief.

The scoping session involves researching the customer, the landscape, the competition and you.

This includes:

  • Research into the customer’s marketing collateral, sales collateral and any advertising
  • Research into visions and values
  • Research into the customer’s five year plan/strategy
  • Deep dive into the customer’s brand guidelines to make sure no rules are broken
  • Research into the key decision makers within the customer organisation

The scoping session also involves looking into your win themes and differentiators, to create actions and commitments that can be weaved into the messaging throughout the design concepts

03

The Brainstorm

Now we know everything there is to know about you and the prospective client, we can brainstorm ideas for visualising your offer

We treat bids as advertising campaigns and use the same approach as the big agencies do for TV, billboards and magazine advertising.

We look for themes and ideas that will help visualise your offer to the customer immediately and find ways to get additional added value messages throughout the document (Journey).

04

Concept Generation

Where most will jump to a digital solution first, we like to stick with pen and paper for the initial round of concept development. This saves time in the long run and helps us to formulate an idea before we commit it to the screen.

We sketch up concepts and ideas and build Word Clouds to extract the win themes for the opportunity. Once we have a firm idea we know will stick, we present this back to our client to whet their appetite and agree what we will take forward into final design.

Once agreed, we go to work building a visual to help our clients really see what the final output will look like – packaging, layout, executive brochures and pitch presentation formats – and how it will engage their potential client.

05

Final Design and Production

Where most will jump to the Mac we like to stick with pen and paper for initial round of concept development. This saves time in the long run and helps us to formulate an idea before we commit it to the screen.

We have a tight rein on version control and print production deadlines to ensure that nothing is missed. It is our job to make sure your supplier or our expert print partners deliver on time and to a high standard. Whether delivering to you locally, across the ocean or direct to the client’s front door, we have it in our sights.

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