Profile

An experienced and highly adaptable business development and capture strategist with a track record of securing over £375m in awarded contracts across government, nonprofit, and corporate markets. This Associate has led complex, high-value bids valued at up to £3.75bn, directing cross-functional and multi-partner teams to deliver competitive, compliant, and compelling submissions. They are particularly skilled at opportunity qualification, capture planning, stakeholder engagement, and transforming complex requirements into winning solutions. Recognised for driving process innovation and embedding best practices that increase efficiency and improve win rates.

Key Achievements

Delivered over £375m in new business wins, with a consistent win rate above 30% across large-scale, multi-year pursuits.

Led the capture and proposal development process for a £3.75bn government contract, coordinating 25+ staff and 12 partner organisations.

Spearheaded the implementation of proposal development tools and content libraries, reducing development time and standardising processes across business units.

Drove strategic partnerships across healthcare, finance, and communications, resulting in expanded market access and new recurring revenue streams.

Directed competitive analysis and market intelligence initiatives, shaping bid strategies that consistently outperformed rivals in highly competitive environments.

Experience

Over a decade of experience leading the full business development lifecycle, from pipeline generation and capture planning through proposal submission and award. Skilled in account planning, partner development, competitor analysis, solution development, pricing alignment, and negotiation. Trusted to lead high-stakes pursuits that require collaboration with senior stakeholders and executive decision-makers.

This Associate has successfully delivered winning bids across government, healthcare, finance, communications, nonprofit, and technology sectors, with transferable experience into sport, entertainment, and corporate partnerships. Having led cross-functional teams of up to 25 members, built and managed partner ecosystems, and overseen capture processes with complex governance requirements.

They are a hands-on expertise in CRM and pipeline management (Hubspot, NextStage, Salesforce), solution narrative development, and persuasive storytelling. Additionally, they have trained and mentored junior staff in capture processes, writing techniques, and project scoping, thereby embedding a culture of best practices and continuous improvement.

They are confident communicating at all levels, both verbally and in writing, with the ability to build trust quickly and influence diverse stakeholder groups. Their experience spans large-scale government contracting, nonprofit partnerships, and multi-sector growth strategies, providing them with a breadth of knowledge that delivers value across industries.