Bid / Deal Strategist
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Senior Bid & Business Development Leader with 15+ years' experience driving strategic growth, improving win rates, and securing high-value opportunities across international markets. Recognised for a strategic, business-minded approach and the ability to lead change at pace. Combines executive-level stakeholder alignment with hands-on delivery, building high-performing teams and embedding disciplined, insight-led work winning practices.
Key Achievements
" Led strategic bids on landmark transactions including €1bn IKEA Centres portfolio and €900m Apollo pan-European logistics deal at Cushman & Wakefield.
" Achieved >65% win rate on key opportunities as Head of Business Development, EMEA Capital Markets, Cushman & Wakefield.
" Transformed EMEA bid performance, increasing win rates from 60% through governance, team alignment, and structured strategy at Cushman & Wakefield.
" Improved conversion from 1:7 to 1:4 at Gleeds by embedding a 'Win Project' methodology.
" Designed and delivered strategic work winning programmes, coaching senior leaders to adopt more commercial, client-centric approaches.
Experience
Held senior leadership roles, including Partner, Head of EMEA Capital Markets Business Development and Partner, Head of EMEA Bid Management, shaping regional growth strategy and leading a team of 36+ bid professionals. Earlier experience includes Bid Director at Gleeds and Business Development Manager at Kier Group, consistently improving win performance, team capability, and client engagement. Most recently operating as a consultant, delivering a strategic work winning programme.
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Primary Discipline: Bid / Deal Strategist
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Reference No: CAN-38127
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Consultant Disciplines: Head of Bid Management
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Consultant Skills: Bid Best Practice, Bid Clarifications, Bid Coordination, Bid Governance, Bid Kick-Off, Bid Management, Bid Marketing Strategy, Bid Process Management, Bid Profit and Loss Experience, Bid Resource Allocation, Bid Review, Bid Risk Management, Bid Writing, Business Development, Capture Management, Client Facing, Coaching and Mentoring, Commercial Management, Commercial Negotiations, Competitive Dialogue, Content Management, InDesign - Intermediate Knowledge, InDesign Skills, Industry Trained in Bid and Proposal Management, Knowledge Management, Large Language Models, Marketing Communications, People / Team Management, Pipeline Management, PQQ Experience, Pre-Proposal Planning, Pre-sales Experience, Presentation Skills, Print Management, Programme Management, Project Management, Proof Reading, Proposal Best Practice, Proposal Content Management, Proposal Governance, Proposal Graphics, Proposal Leadership, Proposal Management, Proposal Production, Proposal Software, Proposal Writing, Pursuit Management, Qualification Skills, Rebidding Strategy, Red Team Review Lead, Relationship Management, RFP / ITT Experience, Solution Design, Storyboarding Skills, Strategy Development, Win Strategy Development
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Consultant Qualifications: A Levels, APMP Professional, Bachelors Degree, GCSEs, Strategic Proposals Masterclass, Strategic Proposals Writing Course
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Consultant Industries: Accounting and Auditing Services, Architectural and Design Services, Consultancy, Professional Services, Real Estate and Property Management