Rita Mascia is one of the UK’s most experienced APMP-certified business-winning specialists, with more than 25 years’ experience helping organisations win complex, high-value contracts across the public, private, and not-for-profit sectors.

As Partner for CSK Management Italy and Associate Consultant with CSK Management UK, Rita supports organisations across Europe with business-winning strategy, capture planning, bid leadership, proposal excellence, executive reviews, and capability development.

Throughout her career, Rita has led and supported winning bids worth over £100 million across healthcare, rail and transport, manufacturing, digital transformation, construction, professional services, central government, and the third sector.

Rita is one of the few professionals worldwide to hold both the APMP Certified Proposal Professional (CPP) and APMP Certified Capture Practitioner (CAP) credentials. A former APMP UK Board Director of Certification and APMP Rapport Mentor, she is a contributor to Bidding Quarterly, a conference speaker, and finalist for the APMP UK Individual Impact Award.

Rita has transformed business-winning functions, implemented governance and best practice, coached more than 100 bid professionals, and helped organisations improve win rates, bid quality, and commercial performance. Clients value her ability to combine strategic insight with practical delivery, enabling organisations to build sustainable business-winning capability and secure the right opportunities.