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Ceri Mescall

Expertise:

Bid and Proposal Management Expert, Bid Consultancy, Bid Reviewing And Scoring, Bid Strategy, Bid Team Leadership & Innovation, Bid Training, Bidding Quality Assurance Standards, Capture & Bid Expert, Capture and Proposal Leadership, Capture Management, Coaching, Content Management, Contract Retention and Leadership Expert, Creating High-Performance Teams, Facilitating Win Strategy Development, Innovation, International Bidding Expert, Leadership And Team Design/Development, Multi-Vendor/Consortium Proposal Expert, Organisational Design, Proposal Director, Proposal Management Expert, Pursuit Leader, Sales Enablement, Strategic Bid Management and Bid Leadership, Win Capability Benchmarking, Win Strategist, Winning Strategic Deals

Industry Experience:

Bid Consultancy, Consultancy, Management Consulting Services, Professional Services

Relevant Skills:

AI for Bid Management, AI In Proposals, APMP ATO, APMP Certification Training, APMP Fellow, Bid Governance, Bid Management, Bid Process Management, Bid Reviews, Bid Skills Training, Bid Writing, Business Development, Capture Management, Capture Strategy and Competitive Intelligence, Change Management, Coaching, Collaboration Tools, Content Technology Systems including Specialist AI bid tools, Leadership, Organisational Design, Pre-Proposal Planning, Presentation Coaching, Proposal Best Practice, Proposal Governance, Proposal Leadership, Proposal Management, Proposal Process, Proposal Writing, Proposals Technology, Rebidding Strategy, Reviewing, Sales Enablement, Strategic Pursuit Coaching & Training, Strategy Development, Team Mentoring and Organizational Change Management, Training, Value Proposition Development, Win Strategy Development, Winning Bids, Work Winning, Workshop Facilitation and Executive Communication

Subjects:

AI, Bid Management, Bid Process Management, Bid Strategy, Bid Technology, Business Development Lifecycle, Capture Management, Change Management, Content Management, Contract Retention, Contract retention (rebids, recompetes), International Bid Management, Leadership & Management in Bidding, Orals / Presentation Coaching, Proposal Governance, Proposal Management, Proposal Writing, Quality Assurance, Strategy Development, Training, Workflow Optimisation

Disclaimer Back to experts

Ceri Mescall is Managing Director of Strategic Proposals in Canada and an experienced bid and proposal professional.

With 20 years working on complex, high‑stakes pursuits, Ceri supports organizations navigating competitive sales, capture, and proposal environments where outcomes matter and margins are tight. Her experience spans a variety of industries and sectors, geographies, and company sizes and structures.

Ceri’s work is grounded in practice. She works closely with bid teams on win strategy, expert reviews, and presentation coaching — often stepping in when the stakes are high but time is limited. Her focus is on helping teams respond to RFPs in ways that reflect how evaluators actually read, assess, and score submissions.

As an ISP Fellow and APMP Fellow, APMP Approved Trainer, and APMP 40 Under 40 award winner, Ceri brings a perspective that deliberately bridges sales intent, capture thinking, proposals, and presentations. Through her writing for Bidding Quarterly, she shares insights drawn from real bids — exploring what genuinely improves clarity, differentiation, and decision‑making in competitive pursuits.