Profile

She is an experienced, people-focused bid and business development leader with a strong track record of transforming bid functions, developing high-performing teams and supporting organisations to pursue complex, high-value opportunities. She combines strategic thinking with a pragmatic, adaptable approach and has worked across corporate, SME and consultancy environments. Her expertise spans public- and private-sector bidding, business growth, governance, win strategy and the practical application of technology and AI to bidding.

Key Achievements

She has transformed an underperforming bid function, introducing APMP-aligned processes, robust bid/no-bid decision-making and stronger governance while securing the organisation’s first ‘cold’ public-sector open-tender win in four years. She has maintained average quality scores above 82% and has helped shift the organisation towards higher-value, higher-profile strategic opportunities.

She has also more than doubled a consultancy’s client base within 18 months and helped integrate two distinct bid teams, developing consistent processes, training and quality standards.

Experience

Her experience covers end-to-end bid leadership, bid strategy, tender writing and review, team leadership, client engagement, managing commercial challenges, buyer dialogue and negotiation, business development and social value. She has worked across sectors including facilities management, construction, social care, SaaS, training, architecture and waste management. She also has experience developing AI-ready bid libraries and supporting AI-enabled bid solutions, underpinned by an earlier career in software development.

Consultant Disciplines:

Bid Consultant, Bid Director, Bid Executive, Bid Manager, Bid Manager - Senior, Bid Writer

Consultant Skills:

AI for Bid Management, APMP Member, Bid Best Practice, Bid Clarifications, Bid Coordination, Bid Governance, Bid Kick-Off, Bid Management, Bid Process Management, Bid Resource Allocation, Bid Review, Client Facing, Copy Writing, CV Writing, Define Customer Requirements, Editorial Skills, Industry Trained in Bid and Proposal Management, Marketing Communications, PQQ Experience, Pre-Written Content Development, Proof Reading, Proposal Writing, Solution Design, Storyboarding Skills, Strategy Development, Win Strategy Development

Consultant Qualifications:

APMP Foundation, Bachelors Degree, Masters Degree

Consultant Industries:

Architectural and Design Services, Computer Software, Construction - Industrial Facilities and Infrastructure, Construction - Residential & Commercial/Office, Consultancy, Energy and Utilities, Engineering Services, Environmental Services, Facilities Management, Food and Beverage, Healthcare Services, Highways, Human Resources, Infrastructure, Public Sector, Real Estate and Property Management, Renewables, Restaurant/Food Services, SaaS, Security and Surveillance, Social Care, Staffing/Employment Agencies, Waste Management