Profile

She is an APMP Foundation-certified Senior Bid and Proposals Manager with over six years of experience delivering high-value, complex tenders across healthcare, social care and the public sector. She specialises in end-to-end bid management, strategic proposal development, commercial analysis, stakeholder engagement and winning competitive contracts. She combines excellent writing skills with strong commercial awareness, leadership and a proven ability to deliver compelling, compliant and successful submissions.

Key Achievements

Led and managed tenders exceeding a total value of £400m, overseeing 100+ annual submissions while maintaining a 91% business retention rate.

Increased team bid win rates by 10% through strategic pipeline management, improved bid governance and effective stakeholder collaboration.

Secured a £25m supported living framework and multiple high-value contracts, achieving a 35% conversion rate on strategic opportunities.

Won £4.5m in grant funding, achieving an 80% success rate.

Generated over £120k in consultancy revenue and improved bid quality scores by 25% through tailored, evidence-based proposals.

Experience

She has held senior bid management, proposal writing and business development positions, managing multidisciplinary teams and complex procurement processes. Her expertise includes NHS and local authority tenders, grant funding, bid strategy, pricing, compliance and quality assurance. She is experienced in collaborating with senior executives and operational teams to develop commercially competitive solutions. She holds a master’s degree in public policy and an APMP Foundation certification.

Consultant Disciplines:

Bid Administrator, Bid Consultant, Bid Director, Bid Manager, Bid Writer, Writer

Consultant Skills:

AI for Bid Management, APMP Member, Bid Best Practice, Bid Clarifications, Bid Coordination, Bid Governance, Bid Kick-Off, Bid Management, Bid Marketing Strategy, Bid Process Management, Bid Profit and Loss Experience, Bid Resource Allocation, Bid Review, Bid Risk Management, Bid Writing, Business Development, Client Facing, Coaching and Mentoring, Content Management, CV Writing

Consultant Qualifications:

A Levels, APMP Foundation, Bachelors Degree, Masters Degree, Strategic Proposals Writing Course

Consultant Industries:

Facilities Management, Food and Beverage, Healthcare Services, Logistics & Transport, Pharmaceutical, Public Sector, Recruitment