Ask The Expert

Kathryn Potter

Expertise:

Content Management

Industry Experience:

Information Technology, Financial Services, Rail

Relevant Skills:

BA Hons

Subjects:

Content Management

Disclaimer Back to experts

Kathryn is passionate about pre-written content and the way that it can revolutionise bid response times and quality. She sees content as the cornerstone of proposal development and understands that no matter which way you choose to manage your content, it needs to be relevant and up-to-date.

Her experience in bid writing covers sectors as varied as IT outsourcing to financial services, security services to reprographics and construction and rail. All these sectors have the same issues – not enough time and not enough people – so her aim is to enable bid teams to have more time to refine their offering by building and managing the content they can draw on. This benefits more than just your bid team as it frees up SMEs across the business as they aren’t chased for the same information over and over again for different opportunities.

With everything correctly stored and tagged it’s easy to build a good first draft for your response. With experience in making a case for content she knows how to help you identify the crunch points and convince the business to take your content library seriously.

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Recent Questions

Are bid content libraries really worth it or just more work for already busy bid teams?

Do bid content libraries/pre-written content actually have a purpose? Does having a central content library actually work any better than just using the last few submissions (that are current) and copying out what’s needed? If having a bid content library is really worth it, how do you make the case for one? How do you do to keep one up-to-date?

Answered by Kathryn Potter Disclaimer

How to Change SMEs' Minds into Creating Content That Matters?

Hi Kathryn,

My role is to create and manage a content library for the company I work in. Collecting and reviewing content has been difficult. However, with the upcoming changes within the industry, I am attempting to change the mind of our Subject Matter Experts and sales team to create content that actually matters and is more purposeful. What are the top 3 questions I can ask the stakeholders which I am liaising with to think more about what they write? What are 3 points that they need to consider in order to strategically create and make use of pre-written content?

Thank you

Answered by Kathryn Potter Disclaimer

How Do You Measure the Success of Prewritten Content?

I’m a bid library content manager for a large print solutions organisation. We have a well established and regularly used content library to support bids for a variety of customers, from both the public and private sectors. As part of my role, I’m required to measure the success of the prewritten content. We’ve previously measured this using the quality scores received, however, as I don’t get involved in the bid management process, and therefore the quality of any tailored responses for the final submission, we’re exploring other ways of determining content effectiveness.

Do you have any suggestions or advice about how we can achieve this?

Answered by Kathryn Potter Disclaimer
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