Ask The Expert

I’m a bid library content manager for a large print solutions organisation. We have a well established and regularly used content library to support bids for a variety of customers, from both the public and private sectors. As part of my role, I’m required to measure the success of the prewritten content. We’ve previously measured this using the quality scores received, however, as I don’t get involved in the bid management process, and therefore the quality of any tailored responses for the final submission, we’re exploring other ways of determining content effectiveness.

Do you have any suggestions or advice about how we can achieve this?

Hi Kathryn,

My role is to create and manage a content library for the company I work in. Collecting and reviewing content has been difficult. However, with the upcoming changes within the industry, I am attempting to change the mind of our Subject Matter Experts and sales team to create content that actually matters and is more purposeful. What are the top 3 questions I can ask the stakeholders which I am liaising with to think more about what they write? What are 3 points that they need to consider in order to strategically create and make use of pre-written content?

Thank you

Do bid content libraries/pre-written content actually have a purpose? Does having a central content library actually work any better than just using the last few submissions (that are current) and copying out what’s needed? If having a bid content library is really worth it, how do you make the case for one? How do you do to keep one up-to-date?