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Expertise:
Win Strategist, Capture Management, Proposal Management Expert
Industry Experience:
Artificial Intelligence, Cloud Computing, Software as a Service, Professional Services, Information Technology, Financial Services, Healthcare, Media, Logistics & Transport, Healthcare Services, Energy And Utilities, Public Sector
Relevant Skills:
Proposal Process, Proposal Management, Capture Management, Operations
Christina is passionate about advancing the proposal profession and helping proposals experts get a seat at the leadership table. She runs Win Every Proposal, a proposal consultancy dedicated to helping software company sales leaders grow revenue via Requests for Proposals (RFPs). Christina specializes in capture management, bid process management, AI in bids, and bid library content creation.
Christina has served as a Senior Product and Proposal Team Manager at cloud computing and Software-as-a-Service (SaaS) SMB and Enterprise companies in the USA, UK, Australia, and Hong Kong. She’s managed internal Generative AI product development for sales teams, crafted RFP strategies for increased revenue growth, built and managed proposal processes for global sales teams, and trained sales leaders on how to win enterprise RFP sales cycles.
Her current focus is helping organizations set up their pre-sales and sales teams to win enterprise-level RFP sales cycles through improved proposal practices.
Christina is also a Non-Executive Board Member at an organization focused on improving access to STEM careers and research funding for underrepresented groups.