Let’s discuss the spirit of holiday design in proposals.
“Emotional response to visual content can influence a consumer’s intent to buy by up to 80%.” Psychology Today
As the holiday season approaches, the competition can feel as fierce as shopping on Christmas Eve. How do you make your proposals stand out and deliver a lasting impression? The answer lies in applying design strategies that echo holiday warmth and resonate with clients on an emotional level.
STEP 1 – EMPOWERING DESIGN THINKING
Unwrapping the power of visual appeal
Like a beautifully wrapped gift, a proposal that harnesses the magic of design thinking should captivate and engage right from the start.
93% of people say visual appearance is key to their decision-making (source: kissmetrics), so make your proposals visually inviting . Think of warm colours, subtle touches, or thematic layouts that don’t overwhelm but gently remind clients of the season’s joy (or, more importantly, the joy the outcomes of your solutions offer).
STEP 2 – MASTERING TOOLS & TECHNIQUES
The perfect wrapping paper
Remember, your ‘wrapping paper’ (the layout, font choice, imagery) should enhance the story you’re telling.
Elevate your proposal by using design tools to make every detail count. Simple elements like tailored headers or motifs can be impactful without being overbearing. Use high-quality images to evoke emotion (the right ones—no Grinches needed).
STEP 3 – REAL SUCCESS STORIES
The proof is in the pudding
Real-life success stories (and the visuals and videos) prove that proposals combining creativity with strategy win more often. Bringing more cheer!
Share visual examples illustrating how a little festive flair (or your solutions) made a difference. Like proposals that use thoughtful design touches to stand out in crowded inboxes or effectively capture a client’s end-of-year ambitions.
After all, the holidays are about going the extra mile.
Ringing in the wins
Successful proposals during the holidays show high engagement and better win rates because they stand out. Like a well-wrapped gift, clients remember the extra effort, which makes all the difference. Delivering a bid that feels crafted just for them demonstrates care and commitment.
The gift of value
This holiday season, consider your proposal a gift to your client. Beyond all the visuals and ‘holiday touches’, what will make it memorable is the lasting value it promises. Show how your solution will continue to provide returns long after the season ends, making it a gift that keeps giving.
Make every month special with more design tips. Click here for more design tips from nFold.
Larissa Cornelius
With over 12 years in business development and proposal consultancy, Larissa offers bid expertise across various industries. She has trained thousands of people and worked with over 260 companies on strategic bid work. She has a further seven years of operational management expertise and actively promotes the proposal profession by combining proposal best practices with her operational and sales background, helping businesses win more.
