Bid Writing Courses & Proposal Management Training

Bid Solutions offers a comprehensive “Train to Win” programme with more than 30 specialist bid courses designed to develop essential bid writing and proposal management skills. The main courses include:

• Bid Writing Training – Focused on writing professional, high-scoring responses to bids and tenders, including deconstructing complex questions, structuring compliant answers, and creating compelling content that maximises evaluation scores.
• Bidding Masterclass – A comprehensive programme built on over 40 years of industry experience that teaches participants how to write, create, and submit winning bids through practical exercises, round table discussions, and real-world scenarios.
• Capture Training – Designed to help professionals position for deals by shaping opportunities through strategic client engagement, precision capture planning, and co-creating solutions with clients.
• Mastering Public Sector Bidding – An intensive two-day course specifically tailored for public sector procurement, covering evaluation processes, scoring systems, and evaluator expectations.
• Key Account Management (KAM) Training – Develops structured approaches to maximise lead generation, account growth, client retention, and cross-selling through improved insight and relationship building.
• Sales and Relationship Management Training – Teaches predictable business growth through planned client development programmes and thoughtful engagement strategies.

All courses focus on core bid competencies required to successfully navigate through the three phases of the Bid Lifecycle. Review them all here.

Yes, Bid Solutions delivers fully bespoke training that is tailored to your specific requirements. Every course uses case study material extracted from your own recent bids and proposals, ensuring the content is directly relevant to your business context.

The courses are designed to be highly interactive and focus on bridging identified skills and knowledge gaps within your team.

Whether you need training for Directors,
Partners, Associates, or Graduate schemes across public or private sectors, Bid Solutions can develop a customised programme that addresses your organisation’s specific challenges and objectives. The training can be delivered both in-person and online to accommodate your team’s preferences and scheduling needs.

The bid writing training equips your team with a proven, step-by-step approach for consistently producing high-scoring answers. Participants will learn to:

• Understand the critical importance of pre-RFP answer planning, enabling them to quickly populate first drafts upon receipt of the RFP
• Deconstruct complex questions and produce correctly structured, compliant answers that meet all requirements
• Deliver compelling, easy-to-evaluate content that fully answers questions and maximises evaluation scores
• Adopt efficient best practices that reduce the stress and burden of bidding
• Create professional content from scratch when subject matter experts or bid team members lack formal writing training
• Improve individual answer scores through strategic writing techniques
• Understand how bid writing fits within the broader Bid Lifecycle.

The training addresses the common challenge where business development managers and subject matter experts often lack the skills to professionally articulate value propositions, particularly when writing is left until the last minute due to competing priorities around client relationships, solution development, and commercial modelling.

Bid Solutions training delivers measurable improvements in both win rates and bidding efficiency. Past participants have reported:

• Immediate impact on tender success – Participants have won contracts and seen significant quality score improvements shortly after completing training
• Enhanced bid management quality – Teams report that the training provides invaluable advice that improves bid management processes going forward
• Increased win rates – The Capture Training in particular helps drive higher likelihood of negotiated deals and improved margins
• Reduced cost of sale – More efficient bidding processes lower the overall investment required to pursue opportunities
• Professional skill development – Junior bid teams gain instant capability improvements through well-structured, relevant content delivered at the appropriate level and pace

The training is specifically designed to help teams produce winning bids more effectively and efficiently, ultimately increasing your organisation’s competitive advantage in the bidding arena. The programmes draw on industry best practice combined with Bid Solutions’ proprietary methodology developed over decades of successful bid management experience. You can review our 5-star Feefo rating here. 

The Mastering Public Sector Bidding course is an intensive two-day programme specifically designed to address the unique complexities and competitive nature of public sector procurement. This specialist course provides:

Day 1: Mastering the Evaluation Process

• Deep insights into how public sector buyers and evaluators think
• Techniques to tailor proposals specifically to evaluator expectations
• Strategic use of procurement scoring systems to maximise your advantage
• Understanding the power of Executive Summaries (even when not formally requested)
• Leveraging the questioning process as a strategic tool

Day 2: Crafting Winning Responses

• Advanced methods for briefing Subject Matter Experts (SMEs) for maximum impact
• Improved communication strategies with public sector decision-makers
• Refined writing techniques for clarity and persuasiveness in the public sector context
• Hands-on workshops where participants experience evaluation challenges from the evaluator’s perspective
• Development of a transformed understanding of what truly matters in public sector bidding

This course is a game-changer for organisations looking to significantly improve their success rate on public sector bids, providing the competitive edge needed to align proposals with evaluator needs and win more public sector contracts.

Bid Solutions training programmes are designed for a wide range of professionals involved in the bidding process, regardless of their level of experience:

• Bid Managers and Proposal Managers – Those leading bid efforts who need to enhance their strategic approach and team coordination
• Bid Writers – Individuals responsible for crafting responses who want to improve their writing techniques and scoring outcomes
• Business Development Managers – Professionals managing client relationships who need to articulate value propositions more effectively in written proposals
• Subject Matter Experts (SMEs) – Technical specialists who contribute content to bids but may lack formal writing or bid skills training
• Directors and Partners – Senior leaders overseeing work-winning functions who need to understand best practices
• Sales and Account Management Teams – Those pursuing opportunities who need capture and relationship management skills
• Graduate Trainees – Early-career professionals being introduced to bidding and business development
• Anyone with leadership or bidding-related responsibilities – From capture planning to client relationship management

The training is particularly valuable for organisations where team members are contributing to bids without formal training, or where the quality of bid writing needs improvement to increase win rates.

Capture Training focuses on the critical pre-bid phase where opportunities are identified, shaped, and positioned before the formal RFP or tender is released. This proactive approach represents a significant shift from reactive bid writing:

The Capture Advantage: Capture Training teaches participants how to work with clients to actively shape opportunities for their organisation while excluding competition. This “arms race” approach enables winning professionals to position themselves advantageously before the bidding process even begins.

Key Elements of Capture Training:

• Driving successful capture planning and execution through pinpoint research
• Aligned tactical marketing and strategic outreach activities
• Co-creating solutions with clients during the pre-bid phase
• Extending influence through the right people, in the right place, at the right time
• Having insightful conversations with clients that build preference for your organisation

Outcomes: This approach increases win rates, drives a higher likelihood of negotiated deals, reduces cost of sale, and improves margins by enabling precision capture of pursuits. The course is specifically designed for anyone with leadership, business development, capture, or bidding responsibilities who wants to move beyond simply responding to tenders and instead wants to proactively shape the opportunities they pursue.

Yes, Bid Solutions has demonstrated capability to deliver urgent, bespoke training at pace. The team is experienced in setting up customised bid writing training courses quickly to meet immediate business needs, as evidenced by client testimonials praising their ability to deliver “fantastic support to deliver urgent bid training at pace.”

The training can be configured to deliver:

• Rapid deployment – Courses can be set up quickly when you have urgent capability gaps or upcoming critical bids
• Immediate results – The training is designed to deliver instant improvements, particularly for new or junior bid team members
• Flexible delivery – Both in-room and online options are available to accommodate your schedule and team location
• Professional execution – Despite the speed of deployment, the training maintains high professional standards and is tailored to speak directly to your business context.

This flexibility makes Bid Solutions an ideal partner when you need to quickly upskill your team before major bid submissions or when onboarding new team members who need immediate training to contribute effectively to ongoing pursuits.

The Key Account Management (KAM) Training course addresses a critical challenge many organisations face: growth that is stunted, unpredictable, and uncontrolled due to the lack of a structured KAM approach. This results in limited pipeline visibility and missed opportunities.

What You’ll Learn: The course teaches participants how to achieve steady and predictable growth by planning and implementing effective client development programmes. Key components include:

• Structured account planning – Moving from ad-hoc client interactions to systematic account development
• Maximising lead generation – Identifying and cultivating opportunities within existing accounts
• Account growth and expansion – Strategic approaches to increase revenue from key clients
• Client retention strategies – Building relationships that prevent client loss and increase loyalty
• Cross-selling techniques – Identifying and pursuing additional service opportunities within accounts
• Improved insight quality – Conducting targeted research to understand client needs and priorities
• Conversation quality – Having the right conversations with the right people at the right time
• Aligned tactical marketing – Coordinating marketing efforts to support account development goals
• Co-creating solutions – Working collaboratively with clients to develop offerings that meet their evolving needs.

Business Impact: Without structured KAM practices, client relationships rely too heavily on natural talent rather than consistent, planned activity. This training introduces the discipline and methodology needed to grow business predictably, extend influence within accounts, and build strong relationships with decision-makers that ultimately lead to more opportunities and higher win rates.