Bidding Masterclass

Learn to write, create, and submit winning bids with our Bidding Masterclass course

Our exclusive Bidding Masterclass training programme will teach you how to win work. The course is built on extensive industry experience (over 40 years) and detailed, ongoing learning and development research. The course includes in room/online exercises, round table discussions and practical real-world scenarios.

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Research and Pursue

Thoroughly researching opportunities and their environment to inform the bid decision and position yourself to win

Bid Decisions

Making robust collaborative decisions on whether you can win, how you will win and committing the right resources

Win Strategy and Kick Off

Developing your proposition, win themes and commercial strategy which lead to content development – with everyone in alignment

Solution and Story

Designing your service delivery model and using storyboarding to develop winning responses

Write and Price

Further refining the content outlined in storyboards into compelling proposal responses and ensuring you are on track to deliver a winning bid to your client

Review and Finalise

Reviewing and improving your document to take it from good to great

Sign off and Submit

Making sure your proposal is appropriately signed off internally and safely preparing your bid submission for delivery

Present and Support

Preparing a winning presentation and supporting your proposition through to deal close

Handover and Mobilise

Providing a seamless handover of the secured work to your delivery team to set them up for success

Who would benefit from attending?

Sales Leads should attend to develop their understanding of this critical phase in the business development lifecycle. It will:

Enable higher conversion rates through insight and positioning
Demonstrate the value of high quality input into strategy and win themes
Show how to build an informed commercial strategy
Help the team to storyboard compelling content and maximise document impact through robust, client-centric reviews

Bid Managers should attend to build on their techniques and approach to:

Mobilising bid teams to succeed
Engaging senior colleagues in value proposition development
Project management, bid process and governance of tenders
Maximising outputs from meetings and facilitating high impact reviews
Understanding how they can help their teams successfully improve their presentations and pitches to win business

Bid Leaders who are regularly nominated to lead proposals should attend to understand:

Their responsibilities and required behaviours
How they should select a winning bid team
How to develop a strategy, win themes and solution
Their role in ownership of the commercials and risks
How to review the submission to drive quality and to provide impact
How to coach the team to pitch and present with confidence

Contributors or subject matter experts (SMEs) should attend to:

Understand the full tendering environment and how to play a winning part in it
Acquire skills in challenging and verifying strategy
Understand their lead role in bid solution development
Hone skills in storyboarding and writing compelling responses

Knowledge Transfer and Capability Development

Training or structured learning is only one part of how we enable winners and create value. We also work alongside client teams to help raise their skills. We use digital tools and processes for coaching, training and embedding best practice in your organisation’s DNA. Please get in touch to learn how we deliver winning capability through structured learning, social learning and on the job interventions.

Service Delivery Leads who will be responsible for developing the solution and running the service once the business is secured should attend to further develop:

Their approach to building winning service delivery models that deliver value and innovation for the client
Their skills in leading the deconstructing of requirements and questions to generate compelling content
How to lead the client engagement with impact and capture the client’s attention as the lynchpin of the delivery team

Writing winning bids and proposals Sales and Relationship Management Training