Creative Sparks & Sharp Remarks

When recruiting, I often hear hiring managers say, “We want someone creative.” But what does that actually mean in a world driven by compliance, structure, and deadlines?
 
Depending on the role, it can be creative writing, creative design, or a mix of both.
 
Over the years, I’ve heard some brilliant stories, including billboards, surprise videos, interactive documents, even storytelling techniques that turned dry content into something memorable.
 
Creativity in bids isn’t just about flair — it’s about engaging the reader, standing out, and making the complex feel both simple and compelling.
 
And what about the influence of generative AI? How do you blend your creative skills with technology to achieve even more powerful results?
 
What’s the most creative thing you’ve ever done in a bid that made a real difference to the customer? Or, what crashed and burnt when you thought it would fly? Join the discussion here.

Written by Ben Hannon