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A salesperson by profession, Sarah has over 35 years’ experience and formal training in new business, account management and bidding. Sarah’s interest and belief in best practice and process maturity, combined with an effective management style, led her into senior sales and bidding positions. In management and board teams, she brought creative ideas and a straightforward approach to assessing new possibilities and cutting through issues to solve problems.

Now a freelance consultant, Sarah drives home the importance of joined-up selling and bidding through disciplined qualification, capture planning and bid management. She has a ruthless commitment to doing the right things and doing things right. She loves planning and organising work assignments and getting the best out of people.

She has excellent public sector experience with frameworks and open tenders and enjoys helping small and medium-sized businesses to win in this competitive environment.

A regular speaker at APMP conferences and frequent blogger, Sarah explores subjects including storytelling, empathy, persuasion and writing style.