Ask The Expert

Nina Christiansen

Expertise:

Senior Bid & Capture Consultant, Partner Director, Head of Bid Management, Head of Proposal Management, Programme Director, Proposal Director, Pursuit Leader, Bid Director, Bid / Deal Strategist

Industry Experience:

Consultancy, Education, Telecomms, Professional Services, Financial Services, Computer/IT Services, Non Profit Charitable Organisations

Relevant Skills:

AI In Proposals, AI for Bid Management, Bid Management, Bid Governance, Bid Marketing Strategy, Bid Risk Management, Business Development, Capture Management, Client Facing, Coaching and Mentoring, Contract Negotiation, Peer Review, People / Team Management, Pipeline Management, Pre-sales Experience, Presentation Skills, Project Management, Programme Management, Proposal Best Practice, Proposal Leadership, Strategy Development, Value Proposition Development, Win Strategy Development

A senior Bid and Capture professional with over 30 years’ experience leading high-value, complex tenders across commercial sectors, non-profit, and international development. Expertise in business partnerships and combining strengths to deliver something truly outstanding – a proposal that is stronger, smarter, and more capable than either party could achieve alone. I specialise in the full bid lifecycle – from opportunity qualification and capture planning to proposal leadership and final submission – bringing structure, clarity, and calm direction to fast-moving, high-pressure environments.

I am skilled at coordinating cross-functional and geographically dispersed teams, ensuring clear roles, strong messaging, and timely contributions from SMEs and technical specialists. Known for professionalism, clarity, and dependable delivery,

I work with organisations that need senior bid leadership on a flexible or interim basis – improving bid performance through structured methodology, persuasive proposal development, and confident coordination of technical teams and SMEs. Known for calm leadership, clear communication, and the ability to quickly build trust, I support organisations on a fractional or interim basis to strengthen win probability, improve proposal quality, and help secure the contracts that matter. You can learn more here.

Key Achievements

    • Led numerous high-value, multi-year bids across public, professional, and commercial sectors, delivering compliant, competitive proposals under demanding timelines.

    • Experienced in shaping capture strategies, assessing winnability, defining win themes, and producing clear, compelling narratives aligned to client priorities and evaluation criteria.

    • Proven ability to manage dispersed bid teams, ensuring strong communication, defined roles, and consistent content quality.

    • Recent assignments include strategic bid leadership for global professional bodies, proposal development for national event organisations, and advisory support to clients seeking improved bid structure and competitive positioning.

    • Consistently recognised by clients and peers for clarity of communication, collaborative working style, and the ability to quickly become a trusted advisor.

Experience & Expertise

With extensive experience across technology, public sector, membership bodies, and international programmes, I bring a practical, structured, and results-driven approach to competitive tendering. My expertise includes capture planning, end-to-end bid management, proposal writing, solution framing, executive summaries, compliance control, and guiding SMEs to produce high-quality, client-focused content.

I have delivered major strategic programmes – from international sporting events to global membership engagement initiatives – and work closely with senior stakeholders to maintain alignment, momentum, and strong governance throughout the bid process. Operating on a fractional or interim basis, I provide reliable senior-level support exactly when organisations need it most.

Professional Qualifications

    • 30+ years’ experience in Eco-system leadership, Bid and Capture Management, and strategic programme delivery across public, non-profit, and commercial sectors.

    • Director-level background in international technology organisations, leading complex bids and multi-country teams.

    • Certified Sales Professional (ISP/APS) and Founding Fellow of the Institute of Sales Professionals.

    • Seasoned project and programme manager with experience delivering large multi-stakeholder initiatives and international events.

    • Fluent in English and Norwegian, with strong cross-cultural communication skills across EMEA and global environments.

Ask your question

Recent Questions

Partnering on a proposal or bid?

Could you share your experience and elaborate on the sometimes hazardous nature of partnering on a bid or proposal (challenges, risks, and benefits)?

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