Judging criteria:

The judging criteria for this award encompasses:

• Customer insight: Deep understanding of client needs, goals, and pain points, leading to tailored capture strategies
• Relationship building: Proven ability to build and maintain strong, trust-based relationships with clients
• Proactive engagement: Engagement strategies that anticipate and address client needs before formal proposals are requested
• Impact on success: Direct correlation between customer engagement efforts and successful proposal outcomes

Suggested evidence to be submitted for consideration:

• Customer insight: Examples of how the nominee's deep understanding of client needs informed their capture strategies, highlighting successful outcomes and instances where the nominee's customer insights led to successful proposals
• Relationship building: Examples of strong, trust-based relationships built by the nominee with clients, including long-term client partnerships and/or evidence of where these relationships were key to winning bids or securing new opportunities
• Proactive engagement: Examples of proactive engagement strategies used by the nominee to anticipate and address client needs before formal proposals, including evidence of where proactive engagement led to successful outcomes
• Impact on success: Measurable results or successful outcomes directly linked to the nominee's customer engagement efforts, including data or metrics showing improved win rates or client retention due to the nominee's efforts

Submission parameters:

Please submit your application (maximum 2000 words) based on the judging criteria for the award you are applying for. You may also upload up to three (3) files of supporting information (combined total size not exceeding 15MB). Each supporting file submitted must be clearly referenced within your application document, indicating which uploaded file corresponds to each relevant section. All commercially sensitive information should be redacted prior to submission.

Applications open in April 2025